Ice Unveils ‘Try It On’ Mobile App

Online jewelry retailer Ice hops onto the augmented reality (AR) bandwagon with a mobile app that allows shoppers to virtually “try on” rings and bracelets before purchasing. It is currently only available for iPhones while an Android version of the app will be available later this year.

AR is a live direct or indirect view of a physical, real-world environment whose elements are augmented by

Baselworld App

No tradeshow is complete these days without its own smartphone application. Baselworld, the world’s largest watch and jewelry show, isn’t any different. The free app, for the iPhone, iPad, BlackBerry and other smart phones, simplifies the orientation and navigation through the multi-building Messe Basel complex by providing essential information regarding this year's show, being held March 24 –

New App, Internet Education Program Led by Google and Digital Catalogs All Part of Centurion 2011

The ultra-exclusive Centurion 2011 jewelry show has rolled out digital programs across several platforms designed to enhance the trade fair’s technological footprint and help luxury jewelers navigate the digital landscape. The trade fair will be held, January 29 – February 2 in Tucson, Ariz.
First there’s the Centurion App for iPhones and Android phones. The free app is customized for Centurion