FTC Revises Platinum Jewelry Regulations to Reflect the Use of Base Metal Alloys

The Federal Trade Commission has revised its Jewelry Guides to help ensure that consumers are not deceived when buying platinum products and that marketers understand how certain new platinum/metal alloys—products made of a combination of platinum and non-precious “base” metals—should be described and advertised.

In recent years, some marketers have added base metals, such as copper and cobalt,